McKinney, TX - November, 2009 - FourthWall Media, formerly known as Biap Inc., has unveiled its new website (http://www.fourthwallmedia.tv) to coincide with the announcement of their new brand identity. FourthWall Media, the leading provider of interactive television and advanced advertising solutions, worked closely on this branding effort with Hanft Raboy Partners, a division of Hanft Unlimited, and their technical partners at CM3 Consulting for the website development effort.

The FourthWall Media website features a fresh design, as well as many social, interactive, and dynamic components implemented by the CM3 Consulting development team. "We are proud to have been a part of FourthWall Media's exciting rebranding announcement through this website," said Christopher Stratis, CM3 Consulting's Chief Executive Officer. "The combined strengths of the marketing and design teams at Hanft Raboy Partners and the technical team at CM3 Consulting has once again proven to be a very effective combination, delivering a great new website for FourthWall Media."

Speaking about CM3 Consulting's contributions to the launch, Allan Cohen, Executive Account Director at Hanft Raboy & Partners, said, "It was amazing to see how seamlessly and quickly CM3 brought life to our site design. They added value and insight throughout the process – all with good humor and within budget. Real professionals."

FourthWall’s EBIF solutions are featured throughout the website, where visitors can experience the new world of Advanced Advertising and Programming. Visitors can learn about the CableLabs EBIF standard and FourthWall Media's pioneering EBIF Platform and User agent which will ensure that the world of interactive television will be broadly deployed across a variety of operating systems and cable providers. FourthWall provides all of the critical elements necessary for iTV and all of them are on display on their new site.

About FourthWall Media
FourthWall Media, formerly known as BIAP, is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ‘fourth wall’ to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Time Warner Cable, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv

About Hanft Unlimited, Inc.
In a world where brands are over-fed but under-nourished, Hanft Unlimited, Inc. is a marketing, messaging and media company whose clients benefit from the solutions required to win in a world of message combat. Led by Adam Hanft, renowned business journalist and trend authority -- and Doug Raboy, celebrated creative thinker -- HU consists of three practice areas: Hanft Raboy & Partners, for advertising and interactive services; Fishtank Consulting, and Garvey Publishing.

About CM3 Consulting
CM3 Consulting delivers outstanding technical solutions for its clients through custom website and software development. Often referred to as "special forces", our consultants work with clients to achieve their goals in elegant, innovative, and efficient ways. CM3 Consulting draws upon its consultants' broad skills and experience to execute solutions that directly match their clients' needs and deliver lasting value. The members of the CM3 Consulting team have expert knowledge and experience in areas including software engineering, business management, and quantitative analysis. This spectrum of perspectives and experience uniquely equips CM3 Consulting to deliver successful solutions that provide significant results for clients.

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