Launch of World Class E-Commerce Website Provides Rapid Returns for Smart Parts

Pittsburgh, PA - October, 2004 - CM3 Consulting engineered and deployed a new website this summer for Smart Parts, the paintball industry's fifth largest products manufacturer. Our Chief Technology Officer, Christian Jungers, lead the project team from inception to rollout, and helped Smart Parts to maximize the potential of their new website, minimize their website costs, and exceed all of their expectations.

"Smart Parts has a long history in the paintball industry, a deep product catalog, and a desire to provide the best possible products and services to their customers," commented Jungers. "We worked closely with their marketing, sales, and IT departments to ensure that all the stakeholders' needs were accounted for. We utilized ASP.NET and a variety of other, state of the art systems to provide a scalable, robust, and secure website."

Kevin Rayman, their Director of Marketing and Advertising, highlights some of the impact that the new website has had on their business: "Our website traffic has increased 10-fold. We're now the third most-visited web destination in our industry. Our online sales have nearly tripled. And our online catalog requests have doubled."

"I needed to create, design, and construct an international e-commerce web site from scratch and also have the ability to manage it with my existing resources," continued Rayman. “In the end, they were able to provide us with exactly what we asked for."

In addition to the redesign of the external website, another critical part of this project was developing a powerful and intuitive tool for maintaining the website. "By providing Smart Parts with a custom Content Management System, we enabled their existing staff to update the website and online store without the need for having any skills except being able to use a web browser," explained Jungers.

CM3 Consulting draws upon its consultants' broad skills and experience to deliver solutions that directly match their clients' needs. The members of the CM3 Consulting team have expert knowledge and degrees ranging from Software Engineering to Business Administration and Information Systems to Statistics. This spectrum of perspectives and experience uniquely equips CM3 Consulting to deliver successful solutions that provide significant results for clients.

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Contact:
Christopher Stratis
Chief Executive Officer
CM3 Consulting

Tel  877.263.1669 x704
Fax 707.988.2131